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The National Allied Golf Associations (NAGA) have released a Canadian Golf Consumer Behaviour Study aimed at helping the Canadian golf industry to better understand the current state of golf in Canada as well as factors that influence the behaviour of consumers as they relate to golf.
The purpose of conducting the Canadian Golf Consumer Behaviour Study was to gather insights and intelligence that can enable NAGA (comprised of the National Golf Course Owners Association Canada, the PGA of Canada, the Canadian Society of Club Managers, the Canadian Golf Industry Association, the Canadian Golf Superintendents Association and Golf Canada) as well as the Canadian golf industry to better understand consumer behaviour characteristics in Canadian golf; uncover actions which offer an opportunity to sustain the game in Canada; and improve on factors that impact consumer behaviour as it relates to golf in Canada.
As a resource document, the study provides a measure of research related to the Canadian golf industry which is rooted in statistical-based facts. The ultimate goal of the study is to provide statistical and predictive insight that can serve as a learning resource for the Canadian golf industry as it works to better understand factors that have a positive and negative impact on Canadian golf consumer behaviour.